What are 'CULT CAUSES'?

Modified on Thu, 15 Feb at 1:02 PM

WHAT IF YOU COULD ACCESS LIMITED EDITION, UNIQUE, GLOBAL FASHION, SAFE IN THE KNOWLEDGE THAT ALL PRODUCTS AND BRANDS ALIGN TO THE VALUES YOU CARE ABOUT?

We're officially a values-driven platform.
Our shopping experience has changed, giving you the ability to shop products and brands based on the cause you want to support.
Via Cult Causes, we are only onboarding brands that align with at least one of our four key values (environmental sustainability, minority empowerment, protecting local heritage craft and social consciousness).
This is the way that we will highlight our platform values, our commitment to encourage more conscious purchases, and how we will work towards the UN's Sustainable Development Goals with our brands.

SUSTAINABILITY | CULT ECO

With sustainability at the core of our agenda, we love supporting brands that are reducing their carbon footprint. We know that it is a transition and learning process. We also know that every effort counts. Our sustainable brands are committed to be part of change that fashion industry needs and make sustainable practices the new normal. 35% of our brands are made-to-order and have committed to minimizing waste by working only with demand-led inventories. Some of our brands are re-envisioning sustainable materials, designing pieces out of vegan leather, faux furs, lyocell and other alternative fabrics.

EMPOWERING MINORITIES | CULT POWER

As an all female team, we are constantly promoting and supporting minority-owned businesses, from female to LGBT and Black-owned. We are the platform for growth for minority-led fashion labels and provide support every step of the way, from digital marketing, logistics to accounting. We equally want to ensure that as a platform and through our brands, we remind minorities of their sense of self-worth, their ability to determine their own choices, and their right to influence social change for themselves and others. Many of our brands do just that and are a constant reminder of how much we can achieve.

PRESERVING LOCAL HERTIAGE | CULT LOCAL

We honor the local craftsmen and heritage behind our pieces. Our brands celebrate the rich heritage that inspire their collections, whether locally or from overseas. Each piece tells a story and takes you on a cultural journey. Take jewelry label Lynyer for example: pieces are designed in London, meticulously handcrafted in India and Lebanon by master artisans, and worn by you all over the globe.

SOCIALLY CONSCIOUS | CULT CONSCIOUS

We care about the people making your pieces. Our brands do too. No matter where they are located, our brands look after their craftsmen. Social enterprise and leading Lebanese handbag label, Sarah's Bag, is the perfect example. The brand employs over 100 female ex-prisoners in Lebanon to carefully hand-bead one-of-a-kind statement bags. Sarah's Bag's mission is changing the lives of the women employed, while bringing the most unique, intricate handbags to market across the globe. Other brands that we work with like to give back to communities we want to support via donations.